Bed Head Back It Up™ Texturizing Cream - Long-Lasting Style & Texture Concern_Dandruff Builds natural texture

Builds natural texture

and because it sprays it distributes evenly rather than landing in patches

Hold can 6-10" away from dry hair

-The body of the brush is made of tourmaline

transformative ZeroSulfate formula that restores softness

Bed Head Back It Up™ Texturizing Cream - Long-Lasting Style & Texture Concern_Dandruff Builds natural textureAchieve long lasting style and texture with Bed Head's Back It Up Texturizing Cream. This innovative styling cream is designed to deliver definition, body, and hold for easily creating natural, texturized hairstyles. Featuring One Scrunch technology, your hair will effortlessly spring back into shape throughout the day with just a quick scrunch. If you loved Bed Head On The Rebound, Back It Up is your new go to for styling perfection. How to Use Apply