Jonah Berger Collection 3 Books Set (Contagious, Invisible Influence, Catalyst) CarolineCriadoPerez Told with originality

Told with originality

confronting a past that refuses to stay buried

and twists that unfold with precision

This collection stands out because it marries two compelling real-world dramas that echo each other across decades and disciplines

interconnected story arc that evolves with you as a reader

Jonah Berger Collection 3 Books Set (Contagious, Invisible Influence, Catalyst) CarolineCriadoPerez Told with originalityDescription Contagious: Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word of mouth. Whether through face to face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word of mouth generates more than two times the sales of paid advertising